Over the last couple of years, it's become clear that cookies are headed for extinction. Legislation on data collection and browser privacy changes from Apple, Google, Firefox, and more have made it clear that marketers have to reimagine data collection activities in the face of increased consumer demand for privacy. We are realising more day by day, how much data is openly shared around. Well, it's time for change.
Stand up & make a difference
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Google Chrome Update
Google Chrome has just gotten too popular and some of its users are complaining. This new OS is becoming more and more intrusive as it takes over more and more of your browsing processes. Google Chrome's new updates will make it harder to track you online. But they're not going to stop there, as they continue tracking you to improve their search results and track what you do on other sites.
Critics and regulators insist Chrome is putting smaller advertising firms out of business and could harm websites that rely on Google adverts to make money. For most people, the change will be invisible but, behind the scenes, Google is planning to put Chrome in control of some of the advertising process.
They're going to give up the ability to follow individual users and track their behavior online. They're going to replace it with something similar, but with advertising software that uses predictive profiling.
They’re going to use their new advertising system to profile users. They’ll be able to track and target them on the basis of their browsing history, which they can now do on computers or phones with the click of a button. Once they have enough data about visitors, they will begin selling it on to other companies.
Let's stop the tracking now (It's easier than you think)
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